As a keen lure angler it was only a matter of time before i started designing & making my own lures.
I managed to catch the back end of the Jerkbait boom in the Uk and was fascinated by these bright, often large wooden and soft plastic lures. I saved up for the gear required to throw these heavy lures and went on to catch a few fish.
I started to play around with wood, making a few of my own which were often badly made and poorly painted. I caught fish though and that was it, i was hooked.
Skip forward quite a few years later and i have improved (hopefully) since those early days,developing a range of lures that fit my fishing perfectly. I only sell lures that i use myself and are 100% happy with.
All my lures are tested by myself (not in a tank, but in a fishing situation). If i do not think the lure performs as it should i will not send it. if it is not good enough for me it is not good enough for you.